Paris Motor Show

At the Paris Motor Show, we crafted an exclusive sensory experience for the launch of the Cupra Tarraco. Visitors were invited into an immersive dome where they interacted with a dynamic chatbot. The chatbot encouraged them to embrace life more boldly, culminating in the chance to win a once-in-a-lifetime experience. This innovative activation seamlessly blended technology and emotion, embodying the adventurous spirit of the Cupra brand.